About X2CRM


X2CRM\X2Engine 
is an open source Customer Relationship Management CRM software company located in Scotts Valley, California. X2CRM is a fast and compact enterprise grade marketing, sales and customer service application designed for small business.

Since its inception X2CRM’s primary goal has been to provide a comprehensive, yet cost-effective and easy-to-use, sales, marketing, and customer service system for businesses which heavily leverage their web sites to retain and acquire customers. This allows X2CRM customers to see value and a return on investment relatively quickly while also giving them the flexibility to grow and utilize X2CRM’s rich functionality without having to purchase and integrate additional modules or applications for capabilities such as marketing automation or process management. This cost effective, all-in-one sales, marketing, and customer service approach is a major reason why X2CRM has been adopted by such a wide variety of industries around the world.

The power and flexibility of X2CRM comes from its design. At the heart of X2CRM lies two software components: the first a visual Workflow Automation engine, called X2Flow, and the second, a Process Management system, X2Process. Together they form a comprehensive foundation which maximizes the effectiveness of your Marketing, Sales and Service teams in one complete CRM system. In addition, these components enable you to easily customize and extend X2CRM as needed to meet the needs of your business.

John Roberts Founder X2CRMX2CRM was founded in 2011 in Scotts Valley, California by John Roberts, an open source CRM developer and entrepreneur. Prior to founding X2CRM, John Roberts was a co-founder and CEO of SugarCRM Inc. John has more than 20 years experience designing customer relationship management systems starting in the early 1990s to today’s modern virtual private clouds. John’s previous work experience includes; SugarCRM, Epiphany, BroadVision, Aurum Software, & IBM.

Powered by a veteran team of software engineers/architects and CRM professionals, X2CRM is built on diverse backgrounds, including computer science, math, physics, bio-informatics, linguistics and international business. It’s the diverse backgrounds within X2CRM that allow us to not only approach CRM from a completely new and different perspective, but also to provide real value-added support and service to customers.

If you are currently working on a sales CRM customer relationship management project please fill out our contact form.